Now, we’re hit again with yet another big news after Microsoft announced that they made a deal to purchase Activision Blizzard for roughly $69 billion. Activision Blizzard is a top gaming company that made hundreds of popular games like World of Warcraft, Call of Duty, Overwatch, Diablo, and more. If that happens, Microsoft will be sitting up there at the top, right behind Tencent and Sony, becoming the third most prominent gaming company by revenue.
Why focus on the gaming industry?
When people talk about the Metaverse, even though there are many industries and organizations out there like, the military, education system, medical, and others that can make use of this vast new space and technology, why does the word ‘gaming’ come up first in everyone’s mind?
Aside from the fact that the gaming industry is enormous, generating over a hundred billion dollars per year, it is undoubtedly the front door for the Metaverse. The gaming industry has long been using a similar technology called VR (Virtual Reality) headsets and AR (augmented reality) software to create a more immersive and realistic experience.
That being said, it’s a no-brainer why companies like Microsoft, Facebook (now known as Meta), and others are moving forward with this new mission in mind. To set and establish themselves in the Metaverse.
What does this mean for the Metaverse?
This acquisition is a sign that they are not taking this matter lightly. Along with other companies who’ve made their move, Microsoft does not plan on missing out and being left out. The first one to build themselves on the Metaverse will win the race.
This whole competition is healthy, and it would drive the others to step up their game and keep the creativity going, mainly for the consumers and gamers. Not to mention that this whole commotion is attracting more audiences.
It’s also worth mentioning that Microsoft will have control over so many vast and popular games under their belt. Since we are talking about the Metaverse here, can you guess where I’m going with this?
They could create their Metaverse and do crossovers with all the characters and stories that they now have. Imagine joining that virtual world and having that experience with all your friends. It sounds outrageous yet exciting, and it is possible! So who knows?
The bottom line is that the future for the gaming industry is dazzling, and we can all be excited about it.
Why go to that extent?
It may seem too much of a stretch for Microsoft, but the reason is apparent: the gaming industry is vastly huge, and so is the competition. To stay relevant in business, you need to adapt and take significant steps, and that’s what Microsoft did. They just took a giant leap towards the future.
Conclusion
If you check Microsoft’s previous acquisitions, it is clear that Microsoft is getting ready for something big. They’ve already bought several platforms, and now, shocking everyone after their deal with Activision Blizzard was announced. Microsoft went in with a loud bang, signifying that the metaverse is coming, and they are betting billions of dollars on it.
