Animoca Brands, a leading company in the Web3 and blockchain space, has announced an exciting collaboration between its subsidiary SPORTPASS and the Professional Triathletes Organisation (PTO). This partnership aims to revolutionize the fan experience for triathlon and endurance sports by leveraging cutting-edge Web3 and blockchain technology.
TLDR
- Animoca Brands subsidiary SPORTPASS is collaborating with the Professional Triathletes Organisation (PTO) to transform the fan experience for triathlon and endurance sports using Web3 and blockchain technology.
- This collaboration aims to redefine how professionals, fans, and amateur athletes engage with endurance sports by offering tokenized rankings, dynamic incentives, gamification, content, and rewards across digital and real-life platforms.
- The collaboration will start with the newly announced T100 Triathlon World Tour, featuring events in Miami, Singapore, San Francisco, London, Las Vegas, and Dubai.
- A unique tokenized athlete ranking system will reward T100 participants with accolades and incentives, fostering motivation and recognition within the community.
- The new platform will offer ticketing services for fans to access exclusive events and competitions, enhancing accessibility and inclusivity in triathlon and endurance sports worldwide.
The collaboration seeks to redefine the way professionals, fans, and amateur athletes engage with endurance sports. By offering tokenized rankings, dynamic incentives, gamification, content, and rewards across digital and real-life platforms, the partnership aims to create a truly immersive and engaging experience for all stakeholders.
One of the key components of this collaboration is the introduction of a unique tokenized athlete ranking system. Participants in the T100 Triathlon World Tour, which kicked off in Miami on March 9 and will continue in Singapore, San Francisco, London, Las Vegas, and Dubai, will receive accolades and rewards based on their performance. This system is designed to foster motivation and recognition within the endurance sports community, encouraging athletes to push their limits and strive for excellence.
The T100 Triathlon World Tour itself represents a significant milestone in the world of triathlon. Designated by World Triathlon as the “official World Championship for long-distance triathlon,” the tour will feature eight T100 races over the course of the 2024 season, with the world’s best triathletes competing in grueling 100km events (2km swim, 80km bike, and 18km run). The broadcast of these races will be available live in over 195 territories worldwide, thanks to the PTO’s partnership with Warner Bros. Discovery and other international, regional, and local broadcasters.
In addition to enhancing the experience for professionals, the collaboration between SPORTPASS and the PTO aims to elevate the fan experience as well. The new platform will offer ticketing services, allowing fans to access exclusive events and competitions, fostering a sense of community and inclusivity within the triathlon and endurance sports ecosystem.
SPORTPASS CEO Jordan Fogarty expressed excitement about the partnership, stating,
“We are thrilled with this opportunity to reimagine how technology can power participation and sporting engagement, from both a professional and amateur lens. We have a unique vision for the impact that working with PTO can have across endurance sports and their fan experiences.”
We are excited to announce a collaboration with Professional Triathletes Organisation. SPORTPASS and PTO are partnering to transform fan experiences for triathlon and endurance sports leveraging blockchain technology. https://t.co/86kAvp15i4
— SPORTPASS (@SportPassCo) April 10, 2024
PTO CEO Sam Renouf echoed this sentiment, saying,
“We are excited to collaborate with Animoca Brands’ subsidiary SPORTPASS to introduce this innovative platform that will transform the landscape of triathlon and endurance sports. In combination with our T100 Triathlon World Tour, which represents the pinnacle of long-distance triathlon, we’re elevating professional triathlon on the global sporting stage with cutting-edge technology that will disrupt how sports engage with both athletes and fans.”
The collaboration between SPORTPASS and the PTO represents a significant step forward in the integration of Web3 and blockchain technology into the world of sports. By leveraging these innovative technologies, the partnership aims to enhance the accessibility, inclusivity, and overall experience of triathlon and endurance sports worldwide.
Our subsidiary @SportpassCo has just announced that it is collaborating with the Professional Triathletes Organisation (PTO) to transform fandom for #triathlon and #endurancesports in a way that leverages #web3 and #blockchain technology.https://t.co/Quu5F2rWDl pic.twitter.com/NbQF4bOgvY
— Animoca Brands (@animocabrands) April 10, 2024
As the initial season of the T100 Triathlon World Tour unfolds, the new platform will be rolled out, initially catering to professional athletes and later scaling up to include amateur athletes and fans. This gradual expansion will allow for a seamless integration of the platform into the endurance sports community, ensuring that all stakeholders can benefit from the transformative potential of Web3 and blockchain technology.
