TLDR
- Floki, a cryptocurrency ecosystem, has partnered with Nottingham Forest Football Club.
- Floki will be the official cryptocurrency partner of Nottingham Forest, gaining marketing rights.
- The partnership includes visibility on LED boards, interview backdrops, and social media.
- Floki will also promote its sister brand Valhalla, an MMORPG game.
- Nottingham Forest competes in the Premier League, which reaches over 2.7 billion viewers per matchday.
Floki, a cryptocurrency ecosystem, has announced a new partnership with Nottingham Forest Football Club, a team competing in the English Premier League (EPL).
This collaboration establishes Floki as the official cryptocurrency partner of the club, granting them exclusive marketing and promotional rights.
The partnership will provide Floki with significant exposure during Nottingham Forest’s home matches. The Floki brand will be displayed on camera-facing LED boards for three minutes per game, from kick-off to the final whistle. This ensures visibility for both the live stadium audience and viewers watching from home.
In addition to the LED board presence, Floki’s logo will appear in four slots on the official Premier League interview backdrops during every home match.
The logo will also be featured in four spaces on the press conference backdrops used throughout the season.
Floki is set to have a strong presence on Nottingham Forest’s social media platforms. The brand will be included in posts about the final scores of both the men’s and women’s senior teams, as well as in all substitution announcements.
Floki’s logo will be displayed on the front cover of the matchday programmes distributed at every home game.
The partnership extends beyond just Floki itself. The cryptocurrency ecosystem plans to use this opportunity to promote its sister brand, Valhalla. Described as a Massively Multiplayer Online Role-Playing Game (MMORPG), Valhalla offers a new take on the classic creature-collection adventure game set in a vibrant world.
Nottingham Forest, formed in 1865, has a rich history in football. The club has won 11 major honors, including one league title, two FA Cups, four League Cups, one FA Charity Shield, two European Cups (now known as the UEFA Champions League), and one UEFA Super Cup.
Paul Bell, Nottingham Forest’s Chief Operating Officer, expressed enthusiasm about the partnership:
“We are delighted to welcome Floki as official partner and look forward to working closely with them as we head into the 2024/25 season. As one of the most innovative companies within this sector, we’re excited to work collaboratively with the Floki community.”
A media representative from Floki stated,
“We are proud to join the ranks of the Premier League with a club that is an institution in world Football. Just as Nottingham Forest are building a future as a dominant force in world football, Floki is on the same journey to establish itself as one of the most successful brands in its sector, constantly challenging and innovating with brands like Valhalla.”
The Premier League, where Nottingham Forest competes, is recognized as one of the most-watched sports leagues globally. According to the provided information, it reaches over 2.7 billion viewers per matchday. This extensive reach offers Floki and Valhalla substantial global visibility throughout the season.
As part of the partnership, fans can look forward to exclusive offerings such as signed merchandise. At the end of the season, Floki plans to provide fans with a unique opportunity to participate in a ‘play on the pitch’ experience at the stadium.